We have launched our Women EV Drivers Focus Group because EV charging should fit real life, not the other way around. This is about listening to women who drive electric today and using real-world insight to shape a simpler, more confident experience for tomorrow. Powered by Her. For Her.
Powered by Her. For Her. | Women EV Drivers Focus Group
Electric driving is not just a technology shift. It is a lifestyle shift. It is school runs, commuting, caring responsibilities, independence, safety, and time. Our focus group is designed to reflect those realities and ensure the experience works for the people living it.
Focus: Lifestyle-led EV experience
Who: Women EV drivers today, inspiring girls growing up into tomorrow’s drivers
Outcome: Simpler decisions, clearer journeys, more confidence
What we are listening to from women EV drivers
We are gathering honest, practical insight from women who already drive electric, so improvements are based on lived experience, not assumptions.
Everyday reality: How charging fits into routines and responsibilities
Away-from-home confidence: What makes public charging feel straightforward and safe
Clarity: What “simple” should look like when time is tight and decisions matter
Representation: What helps women, and future women drivers, feel included
Why lifestyle-led design changes everything
When the EV experience is designed around real lifestyles, it becomes calmer and more predictable. That is how confidence grows and adoption follows.
Less friction: Fewer surprises and fewer steps to get charging
More confidence: Journeys feel supported, not stressful
Better for everyone: Improving for women drivers improves the experience for all drivers
How we will turn insight into a better experience for tomorrow
This focus group is a long-term commitment. We will listen, prioritise, improve, and share progress so the community can see what is changing and why.
Listen: Gather real driver feedback
Prioritise: Focus on the changes that improve confidence fastest
Improve: Make practical refinements through a lifestyle-first lens
Share: Keep the community informed
